REDLANDS, Calif. – University of Redlands Athletics has announced recently they have signed an exclusive purchasing agreement with BSN SPORTS and adidas, becoming the official uniform, apparel, and accessory partner for Bulldog Athletics, ensuring consistency of look and quality for the University of Redlands Bulldogs brand.

This partnership teams Redlands with one of the largest providers of team sports solutions in the country outfitting the school's 500-plus student-athletes in the 2026-27 academic year. BSN SPORTS will be the exclusive supplier of adidas uniforms, apparel, footwear, equipment and accessories for all 25 varsity programs, providing adidas gear to the department's student-athletes, coaches, and community through this partnership. In addition, BSN SPORTS will support official online team stores where fans can purchase exclusive licensed gear across multiple brand partners. 

"The adidas and BSN SPORTS agreement represents a significant investment in our student-athletes and the future of Bulldog Athletics," said Nikki Ayers, Vice President of Intercollegiate Athletics.  "The expanded promotional support, branding opportunities, and incentives included in this partnership allow us to advance equity, enhance the student-athlete experience, and create stronger engagement across campus."

"We look forward to working with University of Redlands and adidas to provide their student athletes, coaches, staff and fans with the best uniforms, apparel and accessories to make sure everyone shows up game day ready," said Ray Buck, Vice President of BSN SPORTS Collegiate Select. "The Bulldogs are making great investments in the future of their program and school, and we look forward to working with them to make the most of our new partnership."

About University of Redlands Athletics
University of Redlands Athletics is committed to excellence in competition, academics, and character development. Competing in NCAA Division III as a member of the Southern California Intercollegiate Athletic Conference (SCIAC), Redlands offers a broad range of varsity sports that emphasize teamwork, leadership, and sportsmanship. Student-athletes benefit from a supportive environment that prioritizes academic achievement, personal growth, and community engagement. With a proud tradition of success both on and off the field, University of Redlands Athletics prepares student-athletes to excel in their sport while developing the skills and values needed for lifelong success.

About BSN SPORTS
BSN Sports is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN Sports has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSports.com.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.